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Six months after launching in 2004, PerezHilton.com (formerly PageSixSixSix.com) was declared by The Insider to be "Hollywood's Most-Hated Website". And it only got better. Since then PerezHilton.com has become one of the leading go-to sites for celebrity news and gossip. In 2007, Forbes Magazine declared Perez to be the #2 web celebrity of the year and in February 2008, eMarketer identified PerezHilton.com as one of the Top 5 websites for college-aged women, beating out MySpace! The UK's prestigious Observer newspaper named PerezHilton.com as one of the six most powerful blogs in the world. Truly, Perez Hilton represents the pinnacle of celebrity gossip!