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"The Latin Alternative" is co-hosted by two of the genre's leading experts, Josh Norek (co-founder of the Latin Alternative Music Conference and frontman of Latino-Jewish rap group Hip Hop Hoodios) and Ernesto Lechner (contributing writer for Rolling Stone, LA Times, & Chicago Tribune and author of the book 'Rock en Espanol: The Latin Alternative Rock Explosion'). The program will focus on crossover-friendly Latin rock, electronic, funk and hip-hop artists.